Today Seth Godin posted an interesting take on the sunscreen industry and marketing ethics. As usual, Godin nails the issue with some provocative questions. At the time of the year when high school rankings are getting some press, the piece serves to remind us of what can happen when education is reduced to some piece of very limited data. If someone ranks a school by number of AP tests taken--and not how students did on said APs--that's not much different than moves pulled by the sunscreen industry in the name of short-term profit.
The sunscreen analogy becomes fitting in another way. Too much of what passes for quality in education is only skin deep. What about the soul of education?